Challenge Name: Tech Marketing Strategy Challenge

Description: Every year the ITA hosts its annual Tech Challenge, a programming and coding competition that draws top university students throughout the US. The top 50 are invited to Chicago to compete in the Final Challenge and meet with corporate sponsors interested in recruiting these talented coders. The Top 10 finishers receive a monetary prize. This year’s Challenge is to develop a marketing strategy that will draw more participants to the competition and increase sponsors’ ROI.

Skills Assessed: Consulting, Marketing, Strategy

Challenge Name: Product Marketing & Competitor Analysis Challenge

Description: #1 CRM solution, Salesforce creates customer-centric solutions that ensure their success.We are looking for teams to conduct a competitive market analysis that identifies and measures competitors.Also, Provide strategic recommendations for Salesforce. Top performers were invited to interview for internships or full-time positions.

Skills Assessed: Data Analysis, Marketing, Product Management, Strategy, Communication, Presentation

Challenge Name: Diversity & Technology Innovation Challenge

Description: EY is committed to building a better working world. It is a world in the midst of unprecedented change: we are living in the Transformative Age where entire industries are being disrupted. New technologies are affecting every industry and every part of the global economy. The ability to invite, leverage and learn from different perspectives is key to delivering the best approaches for EY clients. As for most enterprise organizations, diversity recruitment is a major challenge and important issue for EY. In the spirit of innovation, how can EY improve diversity recruiting with the use of technology?

Skills Assessed: Human Resources, Data Analysis, Time Management, Consulting, Presentation

Challenge Name: Financial Innovation Strategy Challenge

Description: Discover, one of the most recognized brands in U.S. financial services, is a direct banking and payment services company built on a legacy of innovation and customer service. With the Discover brand, mission and vision in mind, outline how it can engage the audience by using digital technologies to: – Develop/increase financial literacy, including budgeting, spend controls, savings/spending goals – Build trust with this population – Position the breadth of Discover product offerings Top performers were considered for internship or full-time opportunities at Discover.

Skills Assessed: Consulting, Finance, Customer Service, Marketing, Strategy, Presentation